The Channel CRO

Welcome to The Channel CRO, the podcast that brings you insights from the minds shaping the future of channel partnerships. We'll delve into the world of revenue growth through collaboration, optimizing channel performance, and expanding partner ecosystems.

In each episode, we sit down with top CROs who possess unique expertise in channel strategies and enablement, setting them apart from other B2B CROs. They are the masterminds behind successful collaborations, navigating the intricate dynamics of indirect sales, and unleashing the true potential of channel partnerships.

We'll explore the secrets to their success, uncover the challenges they've overcome, and extract practical insights that you can apply to your own business. Whether you're a seasoned CRO or an aspiring leader looking to unlock the power of channel sales, this podcast is your go-to resource for all things channel-related.

Join us on this exciting journey as we learn from the brightest minds in the industry and discover the strategies that drive revenue growth in the ever-evolving landscape of channel partnerships.

2023

Synergizing Sales and Marketing: Insights from Partner Ready’s Greg Plum

Desraie Thomas and Kathleen Martin interviewed Greg Plum, who holds a pivotal role as a Fractional Channel Chief and Director at PartnerReady. The trio discusses various crucial aspects of business.

19th Dec 2023

24m